August 2024 Workleap.com Homepage
We first had to create a website from nothing. New domain, new branding, new everything. Then, we had to merge four product websites into that new site.
Project technical details:
Custom hybrid WordPresss theme build entirely of React based blocks. I choosed an hybrid theme because WordPress’s Full Site Editing was not ready at the time (still not?) to accomodate the range of features we needed.
Everything was a WordPress block. From the header/footer to menu dropdows. Even archive pages were block based. Usually, hybrid themes use block for body content only. The trick to unlock blocks everywhere was to create a custom CPT called Partials. Then, we can choose a Partial from a block or a site option.
All blocks were React based to ensure quick reactivity on the backend.
Project challenges:
- We had to start the website without brand guidlines. 🙃
- Website editing gouvernance; We had to deliver a seamless editing experience for dozens of employes contributing to that project.
- Lack of a clear positioning.
- Huge SEO challenge to minimize the trafic lost after the migrations.
- Blog content importations where each site has its own particularities.
- When and where selling a product and not another one. Kinda related to the lack of positioning, but we had to take a decision.
- Tracking challenges; How do you monitor a before and after website performance if that website get merged into another one? It’s like comparing apples and kiwis.
- Pricing plans were not consistent between products. Same for the trials lenght.
- Product-led or Sales-led?
- Supporting regular marketing campaigns and content creation on product websites that were about to be merged. Every new page created was more work for the migration.
- Project management;